SMS is ‘’oldskool,’’ Saya is the ‘’newkool’’
Known globally as the ‘’WhatsApp for feature phones” and locally as ‘’Ghana’s WhatsApp,‘’ Saya is a cross platform chat application that allows users to engage in Facebook chats, group discussions, location based chat and exchange of multi-media content. The App. was originally developed at the Meltwater Entrepreneur School of Technology (MEST) by two Ghanaians, Badu Boahen and Robert Lamptey, and in 2011 was presented to the public at Tech Crunch.
“In launching Saya, we wanted to create a world class product but that was made by Africans, for Africans,” says Robert Lamptey, CEO of Saya.
Saya Messenger is used in over 35 counties with most users residing in Ghana, Nigeria, India, and Kenya. It is one of the made-in-Ghana products that attest to the fact that Ghanaians too can produce unique brands geared toward social change.
Currently, Saya runs on i0S, Android, Blackberry and Java platforms. Unlike most mobile chat Apps. Saya works on low- end phones and not only on smartphones. A functionality of Saya, which sets itself apart from other messengers, is that it allows location-based communication. Enabling users to know what is trending in their community. In 2013, the Ghanaian owned messaging company was named the #1 prospective tech start-up to watch in Africa. The list released by masahable.com, a renowned tech company website, placed Saya above all start-ups in Africa.
The year 2014 has been and continues to be a great year for the Ghanaian mobile start-up. Since Saya was recently acquired at an undisclosed amount by Kirusa, a leading social media giant and value added service provider. Kirusa, therefore, now owns all the technology, intellectual property and the work force of Saya. Saya is a cool and awesome messaging app, one built for Africans and by Africans.
“Whatever you want to say, say it with Saya.” Visit www.Saya.im on your mobile to download the Saya Messenger App. Don’t forget that SMS is ‘’oldskool’’ and Saya is the ‘’newkool.’’