I’m Anna Lois Annoh-Acheampong. A 23-year old fashion designer currently doing my national service with KNUST hospital as an assistant laboratory technician. I’m an old student of St. Roses Senior High School and an alumni of KNUST with a degree honors in Biological Science.
What inspired you to start your business?
I’ve been sewing since high school. Kept on sewing in university for my roommates and myself. After university, a friend encouraged me to pursue sewing as a business. And so I did. And that’s how Threads Couture begun.
How long have you been in business?
Unofficially, it’s been in existence since high school days. But officially, Threads Couture has been in existence since July.
Your line of business involves a lot of risks. Are you a risk taker? What is the biggest risk you have taken to see your business grow?
Yes, I take risks. I put my reputation on the line with every dress I design since I want to maintain a desired standard of quality, and I bear the cost of failure to meet the client’s demands. The biggest risk I have taken so far is investing my money or savings into Threads Couture.
What inspires you?
The satisfaction on a client’s face after delivery is my biggest inspiration. It encourages me to push on.
What is your greatest achievement?
Greatest achievement so far was a couple of weeks ago when I had to execute a contract for a singing group and so many factors cropped up against its timely delivery. I did deliver on time, but it involved sacrificing a lot of sleep. At the end, though, it all went well.
What has kept you going?
The passion for what I do and the satisfaction I see keeps me going, not forgetting the encouragement I get from people close to me especially from my special person. Sometimes I think he believes in me more than I do myself. But hey, that’s a good thing. It keeps me going.
Where do you see yourself in the next five years?
I explicitly can’t say. But in the next 5 years, I hope to still have the drive and passion I have now and even in abundance. I hope to have also taken opportunities arising to expand and grow. As to the specific details, I try not to put boundaries on myself. I just want to have fun and keep on loving what I do.
Who is your role model?
I don’t have a role model. I do take encouragement from inspiring conversations and heed advice from others excelling in my line of interest.
What other businesses are you into?
I sell jewelry.
Can you be in business without money?
Currently, yes. With respect to the level I’m operating at, most works are pre-financed.
What has been your greatest challenge?
Time. I have a standard to maintain, which is delivering as per my word and assurance to my clients. It hasn’t been easy due to current power inconsistencies and my daily schedules, but I still deliver.
What advice do you have for fellow entrepreneurs?
Believe in yourself. Develop one step at a time. Don’t be overwhelmed by the extent of your dreams or targets. It can be done.
What are your views on entrepreneurship in Ghana?
It’s high time the youth believe in themselves and start engaging more in entrepreneurship to create opportunities rather than always looking to be employed by someone.
What contribution do you envisage your company making towards national development in the future?
I haven’t really thought of it. But I know if I progress steadily, eventually I will employ [people] to expand. Hence, I would do my quota to aid our GDP, but mainly to revolutionize a change in the fashion industry to encourage more people interested in this field to pursue it.
In conclusion, truthfulness and honesty are the keys to national development.
Interview By: Kwesi Otoo