As the internet revolution continues to sweep the globe, e-commerce companies continue to emerge in different parts of the world. The situation is no different locally – e-commerce in Ghana is on the rise especially with the emergence of various platforms open to internet users to buy and sell. The popularity and success stories of the major players in the e-commerce space in Ghana such as Tonaton.com, OLX, Zoobashop and Hello Foods have given other start-ups the opportunity to enter the market and one such company is RosefabricsGH.com.
RosefabricsGH.com is an online fabric shop modelled around online retailing, a type of electronic commerce used for business-to-consumer (B2C) transactions. With a wide range of fabrics displayed on a well-designed but simple to use website, the service is planned to make searching and shopping of authentic fabrics easy and convenient for customers. RosefabricsGH.com was founded in 2015 by Mr. Kenneth Anku, a graduate of the University of Cape Coast, who has worked assiduously with his team to make online shopping appealing to the naturally conservative Ghanaian. With knowledge in IT and experience in the world of fabrics as a result of being a cashier in his mother’s shop in Makola, he has made purchasing fabrics as simple as everyone would wish for.
An interview with Ken revealed his inspiration to create the online platform being the complaints from customers about both the vehicular and human traffic they have to beat to buy fabrics from shops in Makola. RosefabricsGH.com allows customers to place orders on their website. All they need to do is to register their account and start choosing from the wide variety of products.
The platform allows customers to pay using different cashless methods including MTN Mobile Money, Tigo Cash and VISA accredited cards. Its Cash on Delivery payment option for instance, allows shoppers to make a cash commitment only after their orders have been delivered. This method of payment appeases a good number of shoppers, cynical of electronic payment due to the high rate of credit card fraud across the world.
In placing the orders, customers are given the option to give the location to which the selected items are to be delivered, be it to one’s tailor, or as a gift to a loved one or to the home or office of the customer. RosefabricsGH.com currently does free delivery (one of its competitive advantages) throughout Ghana and is looking forward to taking its operations elsewhere especially to the diaspora where its products are highly sought after. RosefabricsGH.com, currently Ghana’s only online fabric store looks forward to making online shopping much more convenient in order for patrons to avoid all the inconvenience associated with travelling to the city to purchase fabrics.
Traditional Ghanaian fabrics have made a strong comeback into the fashion choices of Ghanaians. There has been a resurgence in the wearing of attires made from Ghanaian fabrics, and it doesn’t seem like this trend will go away any time soon. A few years ago, the government threw its full weight behind this phenomenon, with the institution of the National Friday Wear, where workers across different trades and classes, don local prints to work every Friday. RosefabricsGH.com couldn’t have come at a better time, when a confluence of taste and a shifting shopping culture – most part thanks to technology – have ensured that customers can have their favourite fabrics at the touch of a button.
When we asked the founder what moved him and his team to provide this platform at the time they did, his answer was unequivocal and he quoted Volker Grassmuck, “The ultimate promise of technology is to make us master of a world that we command by the push of a button”.
Source: Kwesi Otoo, threesixtyGh Writer