Innovation START UPS



Porridge, grains or cereals may be your favorite breakfast, but how long can you wait to get it served?
A food purveyor, “Koko King“, hit the market with a variety of innovative, convenient and hygienic porridge that are catching on fast with many workers and other clients in Accra.

“Koko King” currently has on its product line, ‘Hausa koko’, ‘oblayo’, ‘eko egbeemji’, wheat, oats and tom brown. Other break­fast meals often include plain koko and rice water.
All these dishes come with milk and a variety of bread, beef loaf, croissant and ‘kose’ to choose from at affordable prices.”Increasingly, customers are looking for more hygienic, tasteful and convenient food.

Koko king

The food is pre­pared in the local way, but presented­ in a more hygienic and convenient pack for easy consumption. Moreover it comes in a very attractive and hygienic sealed cups and distribution channel has been developed with cars delivering the product to banks, media houses, telecommunication organizations, ministries, departments and agencies among others, every morning.

On how customers responded to the innovation so far, “it will be a tough road someone will say”. A lot of people were skeptical of the innovation, but once they tasted the food, they liked it and appreciated the efforts and customer base kept increasing on daily basis.

1 Comment

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