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The Art of Effective Communication With Bernard Avle

Many  students and corporate workers trooped to the British Council on 28th April 2016 to be enlightened on ‘The Art Of Effective Communication’ Organized by The Dream Oval Foundation as part of a monthly workshop series themed The Dream Oval Thoughts Series (DOTTS).  

Photo via DreamOval Foundation

Photo via DreamOval Foundation

The monthly forum focuses on inspiring and nurturing minds and seeks to bridge the knowledge gap through sharing of thought via conversation and participation. DOTTS invites a special guest each month from varying walks of life to speak on their work or life experiences as well as their field of expertise. They’ve had the likes of three-time world boxing Champion Professor Azumah Nelson, Satirist Kwaku Sintim Misa (KSM) and the current Chief Justice of Ghana Mrs. Georgina Theodora Wood grace their thought series.

Photo via DreamOval Foundation

Photo via DreamOval Foundation

For the month of April, it was the turn of Bernardino Koku Avle, a Ghanaian Broadcast Journalist with a passion for telling the African Story. He hosts one of the most popular radio shows in Ghana, The Citi Breakfast Show and also anchors a highly-rated current affairs TV program, the Ghana Report on Viasat One TV. He is also the Director of News Programming at Citi 97.3 FM in Accra and is a founding Director of iJourno Africa. Bernard is an ALIWA Fellow, an Edward R Murrow Fellow of Journalism, and a Chevening Scholar.

Bernards thirty-five minute exposition was hinged on ideas for effective communication. He used presentations backed with examples and shared some experiences he’s had in the course of his work to enable participants to have a fair idea of what effective communication entails.

After succinctly giving his own definition of communication as a process of transmitting meaning, he touched mainly on verbal communication which entails speeches and interviews.


In talking about the dynamics of speech, Bernard touched on some key things  to look out for when it comes to speech, i.e. the purpose of speeches, which deals with why you say something, the audience (o whom you say it), the content (hat you say), timing (when you say it) and then the tone (how you say it). He emphasized the importance of tone when it comes to effective communication. He shared an experience where in the midst of a myriad of problems that had plagued government, he had to use a respectful tone to ask President Mahama a difficult question during the meet the press session in January.

Photo via DreamOval Foundation

Photo via DreamOval Foundation

In trying to communicate effectively, there must be clarity in what one says. He encouraged the use of exact and appropriate words.

Watch the video from ‘The Art of Effective Communication wit Bernard Avle

Author: Desmond ‘Pappy’, threesixtyGh

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