Throughout June, Alldens Lane will celebrate the heritage, originality and ingenuity of Ghanaian Adinkra symbols through a exercise that examines the personal and business values that selected entrepreneurs and independent business people in our network have derived from the Adinkra symbols. In undertaking the exercise, our over-arching objective was to inspire many more entrepreneurs and start-ups to consider the importance of having and using values to start, operate and grow their businesses more successfully and professionally.
Partnering with entrepreneurs from across industries and sectors, including Arts, Alldens Lane’s social media platforms will share the personal and business stories of the entrepreneurs, focusing on how their preferred Adinkra symbol has guided and inspired them on their entrepreneurial odyssey.
In speaking with the Founder of Alldens Lane, Ruka Sanusi, she explained that “values should be an integral part of every business. They form the foundations of a brand’s essence, providing the guiding principles, originality and distinctiveness that endears clients and stakeholders to the brand.”
Featured entrepreneurs include Wilma Appenteng of Intrigued by Service, Nana Ekua Brew- Hammond, author of the much accalimed Powder Necklace , Dr Theresa Beeko of Manet Group, Mo Akil Issa of Kimo Homes , Rita Kusi of KUSI Consulting and MaameYaa Boafo of An African City fame.
Visit www.alldenslane.com to read full articles on our interviews with the entrepreneurs.