Heel The World (HTW) is a social enterprise and footwear brand that works to empower Ghanaian startup companies, offering specially crafted hand made shoes with world class specifications. They also have handmade items like the HTW Black and Gold Empowerment beads, the Lovechild wristbands, belts and wallets.
It was started by Fred Deegbe, Vijay Manu and Jeffrey Manu. In 2009, Fred went over to his friend, Alex’s, place to play video games. His friend ridiculed Fred’s old dress shoes so badly that he went out to buy a new pair in town. While Fred was marveling his new wing-tip shoes in the boutique, a passing shoe shine boy caught his eye. When Fred caught up with the shoe shine boy and asked if the shoe could be done locally, the boy vehemently replied, ‘Impossible’. For months on end Fred was disappointed in the boy’s response and was further saddened that there was a widespread belief that a world-class shoe/brand could come out of Ghana.
In February 2011, while working in a bank and with no shoemaking experience, Fred partnered with a young ICT undergraduate Vijay Manu and started a shoe company called Heel The World (HTW) with the support of some close business associates. In 2012, Jeffrey Manu joined HTW, Fred resigned from the bank, Vijay graduated from university and the young trio have been heeling the world ever since.