Beauty & Lifestyle INDUSTRY Innovation



Aya Morrison is a trendsetting exotic Swimwear, Purses and Accessories Fashion Line, recognized for striking tribal and vibrant prints, ethnic glamour and bespoke designs. Aya Morrison is exclusively designed for the contemporary woman who expresses her inner style and confidence by embracing femininity, color and culture. Aya Morrison is En-Vogue ~ Classic Prints ~ Sexy!

About the designer

Growing up in the West African culture where color and exuberance is celebrated in women’s wear, Helena Aidoo-Morrison, was inspired to create a contemporary fashion line that integrates African print with innovative and modern designs.

Since childhood, Helena has always had a keen eye for fashion and accessories, which earned her the nickname ‘Spice Girl’ by family and friends. She began crafting and designing belts and purses as a hobby at the age of 16 and maintained this pastime during her college days. Personal pieces caught the eye of admirers and before she knew it, she was running a micro-business.


Helena’s first collection was a modest line of print fabric purses, an easy addition to an outfit that would keep her clients sophisticated and bold with a pop of bright and exotic colors. After the success of the purses, Helena innovatively incorporated African print fabric into a swimwear collection that took the swimwear industry by surprise.

After graduating college, Helena is now a full time fashion designer and wardrobe stylist – mastered in pattern making and the art of cutting, and celebrity fashion styling. Helena was running Aya Morrison in New York City, where she styled and designed for a diverse client base, both celebrities and non-celebrities alike. Now she has opened her atelier in Accra, Ghana. We are definitely fans of her work.

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