President Mahama Declared Second Most Popular Leader in Sub Saharan Africa on Facebook

President John Mahama has been declared as the 2015 Second most popular leader in Sub-Saharan Africa on Facebook according to a research conducted by Burson-Marsteller – a leading global public relations and communications firm.

The research which was conducted by Burson-Marsteller was aimed at looking into how world leaders, governments and international organizations communicate via social media.  According to Burson-Marsteller, it used more than 50 variables which consisted of Likes, Check-ins, “were here” count, Location, Liked by Page, Reviews, Ratings, Visitor Posts, Apps, Notes, People Also Like, Posts/Day, Most Liked Post et al.

President John Mahama was declared as the Second best Sub-Saharan African leader with 652,197 page likes trailing President Uhuru Kenyatta of Kenya who was declared the most popular leader in Sub-Saharan Africa with 2,016,417 likes.


According to Burson-Marsteller, the study conducted in early January 2016 showed that 87 heads of state, 82 prime ministers and 51 foreign ministers maintain personal pages on Facebook. Barack Obama was the first world leader to set up a Facebook page in late 2007 while still a Senator in Illinois.  He emerged as the most popular leader with 46, 414,177 likes.

The Indian Prime Minister Narendra Modi was listed as the most effective world leader on Facebook, with an average of 186,000 interactions on each post in 2015 the study revealed.

In terms of institutions, the report said “ 136 pages of the pages surveyed are ‘place pages,’ where Facebook users can check in with their mobile devices. According to this measure, the Foreign Ministry of Thailand is the most popular location of any government institution with 23,448 people who have checked in at the foreign ministry in Bangkok. The Indian presidency is second with 23,264 mobile check-ins at the Rashtrapati Bhavan, the 130-hectar presidential estate in New Delhi”.

According to “Facebook’s latest figures, 1.5 billion people have registered an account on the platform, of which 1 billion people are active on the social network every day. In 2015, the number of users on Facebook has become even greater than the population of China, the most populous country on earth”

The study represented 169 governments with a combined total of 230,489,257 likes.

Read full report here 

Author: Nathaniel Alpha

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