A hashtag is created by including the symbol # in front of a word or words without spaces. It is a label used on social media sites (especially Twitter, Instagram, YouTube and Pinterest) and makes it easier to find information with a theme or specific content. Cutting through digital clutter to get the information we really want can be wearisome. As a result of hashtags, such pertinent information at one’s fingertips allows one to spend less time searching.
WHY SHOULD YOU CONSIDER USING HASHTAGS?
- They allow you to see what is going on in your industry. Hashtags are powerful in keeping track of what is happening in your industry. For instance, if you are a Marketing Consultant, a hashtag like #marketingtrends2017 will be helpful in keeping you abreast with current changes in your field. A writer may also want to track hashtags like #books2017 or #whattoread, or #writingstyles to be inspired with relevant content in writing.
- Hashtags are effective in getting people talking about a particular news story or event. For instance, the hashtag #VGMA has been used to promote the Ghana Music Awards ceremony over the years. This has helped mobilize all opinions and conversations around the event. Other hashtags that are very popular are #citiCBS, #trafficavenue and #RYSEANDSHYNE .
- Hashtags compel an action. When a user sees a post that is of interest, he or she is likely to spend time looking through content that brought up the hashtag. For instance, if someone were to come across a post on social media with the hashtag #hallelujahchallenge, it is likely that the person will click on the hashtag to see the various posts bearing that title and will eventually get to know what it is about.
- Hashtags simplify the process of finding information. Just as Google assembles all websites with the information being sought, hashtags do a good job at pulling results together. The good thing about hashtags is that if two posts, one made in the year 2000 and the other in 2017 had the same hashtags, both posts would show up when the hashtag is searched. More and more information is being added from time to time so it becomes easier to organize information through the use of hashtags.
Less is more when it comes to hashtags. Keep their use to three or fewer per post or tweet and when you find the one that works for you, keep using it.
WRITER- AMOFAH DEBORAH KONADU